What Not to do to attract press coverage!
You Don’t Have a Press Problem. You Have a Relevance Problem. Most founders think the issue is exposure. “If we could just get coverage, everything would click.” More customers. Better hires. Investor inbound. So they do what seems logical: write a pitch, send it to a bunch of journalists, and wait. And wait. And… nothing. Not because the email was bad. Because the premise was. The Lie Founders Tell Themselves You did something big. Raised money. Shipped a product. Hit a mile
2 days ago
Most founders don’t fail because they can’t raise money. They fail because they raise the wrong kind of money for the company they’re building.
And more advice from Mirit Lugassi , Investor at Laconia . Mirit is an operator turned venture capital investor, currently investing in pre-seed and seed rounds in B2B software companies building must-have technologies in mission-critical industries. After a successful career in Finance and Fintech, including scaling a venture-backed AI & ML-driven B2B SaaS Fintech startup and serving as VP of Customer Operations at an early-stage Edtech startup, she leveraged her operationa
Mar 10
Recent Failures
BluSmart BluSmart was a startup with an ambitious goal of reinventing ride-hailing in India. The company promised everything Uber and Ola did not: electric vehicles rather than fossil-fuel vehicles, full-time salaried drivers rather than gig workers, fixed pricing rather than surge pricing, and full operational control from the app to the charging hub. For a moment, the model seemed to work. By 2023, BluSmart operated thousands of EVs across Delhi NCR, supported by its own ch
Feb 4
