STARTUP BUSINESS ADVICE FOR ENTREPRENEURS

Advice from Yev Pusin, Former Head of Comms and 15-year veteran at Backblaze (NASDAQ: BLZE), Limited Partner at The Pitch Fund and Sidecut Ventures, and Angel Squad/Hustle Fund. Yev was the Head of Communications and Community at Backblaze, which he joined in 2011. He has a degree in business and communications from the University of Iowa, where he developed an affinity for alliteration. Yev enjoys writing in an amusing way about the "why" of things and how decisions are mad

Zero Co, Flip, Sonder. Three startups. Three different categories. Three companies that once looked like the future of their industries. And now, all three are cautionary tales about what happens when operational complexity, weak unit economics, and aggressive scaling collide with reality. The Australian startup Zero Co had raised more than $13 million trying to reinvent how consumers buy everyday cleaning products. Instead of disposable plastic bottles, Zero Co built a refil

You Don’t Have a Press Problem. You Have a Relevance Problem. Most founders think the issue is exposure. “If we could just get coverage, everything would click.” More customers. Better hires. Investor inbound. So they do what seems logical: write a pitch, send it to a bunch of journalists, and wait. And wait. And… nothing. Not because the email was bad. Because the premise was. The Lie Founders Tell Themselves You did something big. Raised money. Shipped a product. Hit a mile